In Chongqing, a city in the heart of China, Nokia reinforced its commitment and strategy to bringing the benefits of mobility to consumers in new growth markets. During the event, Nokia introduced three new mobile phones targeted at first time users in these markets. The Nokia 1112, Nokia 2310 and Nokia 2610 expand Nokia’s portfolio of easy-to-use, reliable and affordable mobile phones. All three models are expected to begin shipping during the second quarter of 2006.
The Nokia 2610 features a color display with a mirrored finish and enhanced features such as MP3 ring tones, voice recorder, and an integrated handsfree speaker. The organizer in the Nokia 2610 gives optional weekly or monthly review of the local calendar and an application to manage basic finances. Equally important, the Nokia 2610 comes with an expanded memory to accommodate up to 300 entries in the phonebook. Chinese-speaking consumers will appreciate the built-in English-Chinese dictionary for quick translations.
For text-intensive consumers, the Nokia 2310 offers a host of messaging options, including an SMS editor to avoid accidental deletions of messages, speed dial for SMS sending and a distribution list for creating and managing personal contact lists. The Nokia 2310 also features the Nokia Prepaid Tracker, a network supported application which automatically updates users of their prepaid account balance after each call or message.
Nokia 1112 has a user interface that makes use of graphical icons and large font sizes to make user navigation simple for first-time mobile phone users. Timekeeping is made convenient with the Speaking Clock and Alarm, which announces the time in a range of local languages. In addition to the high contrast white backlit display, the Nokia 1112 also has distinctive polyphonic ring tones with MP3-grade sounds.
Source: NokiaNo tag for this post.