Honda will enhance its ability to match flexible manufacturing capacity with market demand in a move that will make it possible to increase North American production1; of fuel efficient 4-cylinder Civic models in early 2007 by up to 60,000 units on an annual basis.
The most fuel-efficient car company in America2, Honda is striving to meet demand for its popular 4-cylinder passenger cars in a timely fashion, since higher fuel prices rekindled consumer interest in fuel economy. Key components of the plan include:
Sales in the U.S. of the hot Civic lineup are up 7.1% through September 2006, over 2005, while overall passenger car sales (up 3.9%) and light truck sales (up 8.2%) are leading American Honda toward a 10th consecutive annual sales record and a 13th straight year of increasing sales.
As previously announced, Honda has added production this year of two light truck models at its Ohio auto plants. Honda’s East Liberty Plant in Ohio began production of the all-new 2007 Honda CR-V in September, and the Marysville Auto Plant began producing the all-new Acura RDX in July, after building only passenger cars since opening in 1982. Increasing production of the Civic will strengthen Honda’s passenger car production in North America and further its ability to meet strong customer demand in a timely manner.
Currently, Honda builds Civic models at two North American plants – the East Liberty Plant and the Alliston Plant. Over the past few months, both plants have added overtime production in an effort to meet customer demand.
Further, on June 28, Honda announced plans to increase its North American capacity to by an additional 200,000 units with the construction of an auto plant near Greensburg, Indiana for the production of 4-cylinder vehicles and a 200,000-unit engine plant in Canada to build 4-cylinder engines. These plants are scheduled to begin operation in 2008.No tag for this post.