In a move that is sure to send waves through Hollywood, Adrianne Curry, model and star of VH1’s My Fair Brady, and NVIDIA , have announced that they have teamed up to create the world’s first interactive, virtual celebrity. This breakthrough, which is enabled by NVIDIA’s new flagship graphics technology, will allow ‘stars’ to create and license detailed replicas of their likeness without ever having to make a physical appearance or take a photograph.

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Virtual celebrity licensing will have a multitude of applications, including adapting celebrity characters into newly developed video games, virtual modeling and endorsements; digital appearances in film and television; and virtual hosting on Web sites or traditional broadcast media.

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The new NVIDIA graphics processing unit or GPU ushers in a new level of visual realism for PCs. NVIDIA also designed the graphics technology for Xbox and Playstation 3 consoles. According to NVIDIA the new GeForce 8800 graphics processor is specifically designed to address the increasing need for graphics processing performance on PCs, delivering the best visual experience for Microsoft Windows Vista and PC games as well as high-definition video formats HD-DVD and Blu-ray.


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