LG Mobile Phones announced today that they are bringing together Chocolate by LG and Rihanna, to launch their new Chocolate color phones. Chocolate by LG in white, mint green and cherry red were recently introduced to consumers last month.
Rihanna was chosen as the brand ambassador for Chocolate by LG because she embodies what the Chocolate phone is all about. She is fresh, sexy, vibrant, and a style icon. Choosing the proper person for this role was crucial for the marketing of Chocolate colors as they become available. By pairing with one of today’s most celebrated musical performers, LG connects with consumers who value music and style.
Chocolate by LG is a work of art with its sleek, ultra thin minimalist style and silky-smooth slide design, users will be lured in by Chocolate’s glowing red touch sensitive keypad. Chocolate is the ultimate mobile phone, loaded with a MP3 player, IM and email capabilities, speakerphone and all of the hottest features all packaged within a smooth slider design.
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