In a first for FinePix cameras the FinePix F40fd features a dual memory card slot, which accepts not only Fujifilm’s traditional xD-Picture Card but also the Secure Digital (SD) card format.


FinePix F40fd

The new camera also debuts a redesigned outer-shell and Graphical User Interface (GUI) system for Fujifilm’s F series. More slim line than its predecessor, at just 23.3mm deep, and available in three colors; silver, gunmetal and blue, the FinePix F40fd is even more pocketable and has a design that reflects the sophisticated technology within. Enhanced 2.5″ LCD screen with Fujifilm’s wide view filter expands viewing angle by up to 25 degrees compared to earlier models. Furthermore, a new mode dial, for faster access to popular settings, improved button layout and intuitive GUI system, with pop-up prompts to guide the user through the menu, make the camera easier than ever to use.

The FinePix F40fd is Fujifilm’s fourth digital camera to feature hard-wired Face Detection technology, joining the FinePix S6500fd, F31fd and Z5fd in Fujifilm’s current range. It is the result of Fujifilm research demonstrating that most photos are taken of people in low light conditions; and that these situations are also when most photos go wrong. Face Detection ensures the camera prioritizes faces in the frame above other details; even if those details are a more obvious focus point. For example, when subjects are off centre or standing with the light behind them. Because the technology is hard-wired to the camera’s processor, it is capable of detecting faces and taking a photo in an industry-leading 0.05 seconds. Face Detection works by triangulating eyes and mouth, using an algorithm to optimize focus and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera’s LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera ‘locked on’ to its subjects until they move out of the picture. The technology works irrespective of the subject’s position in the frame, and is not confused by spectacles. In Playback mode, Face Detection will automatically zoom in to subjects’ faces and trim the shot for optimum portraits.

FinePix F40fd features at a glance:
– Face Detection Technology built-in to the camera’s processor
– Real Photo Processor II and new Super CCD HR VI
– ISO 2000 sensitivity at full resolution (1600 selectable)
– 8.3 million pixels
– 3.0x optical zoom
– Long-life battery (up to 300 shots)
– IR Communication (IR simple)
– VGA movie capture of 30 frames per second with sound
– PictBridge ™ compatible for direct printing without a PC

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