Nexon announced today the release of its massively multiplayer online dance title, Audition, now available for download at www.nexon.net. Additionally, Nexon revealed that Hilary Duff will lend her latest single “With Love” to the virtual dance floor, bolstering the library of hit songs already featured in the game.
Further strengthening the company’s online games portfolio for the North American market, Nexon’s Audition is a virtual community where players can chat with their friends and battle in intense dance-off competitions. Featuring songs from top artists and dynamic music composed exclusively for the game, Audition is free-to-play and subscription-free.
Pop music Hilary Duff is one of the first artists to announce her involvement with Nexon’s Audition. Duff’s new single “With Love,” off her album “Dignity,” will be featured in both the game and the Audition TV commercial, now airing across a portfolio of MTVN television and online brands, including MTV, MTV2, mtvU, Comedy Central, VH1, Spike and Nickelodeon. Duff, who shot to fame with the television show Lizzie McGuire, already has three hit albums under her belt with “Metamorphosis,” “Hilary Duff,” and “Most Wanted,” having sold over 13 million records worldwide.
“Gamers are turning to the online world not just to battle enemies and car-jack pedestrians, but to ‘hang-out’ and interact with their peers,” says John H. Chi, president and chief executive officer of Nexon America. “Audition provides teens a trendy virtual scene where they can socialize with their friends and participate in dance-offs to their favorite songs. It also offers people another way to find and listen to new music.”
Nexon America games are free-to-download at www.nexon.net and utilize a cash shop system (microtransactions), which offers players the option to use real currency to pay for game enhancements. In Audition, players can purchase in-game apparel and accessories, such as designer clothes, hip haircuts, and over 180 faces that come with their own numerous and unique expressions, that enable them to create one-of-a-kind identities. These features are purely optional, and players can try out items prior to purchase in virtual dressing rooms.
With simple directional and space bar keystrokes, Audition players perform hip-hop style dance steps and choreographed routines — precision timing being crucial. Players compete in various dance modes, each with distinctive special features and moves. Audition’s in-game reward system, gives winning dancers “Beats” or currency used to purchase a variety of items from the cash shop.
Nexon America is helping drive the MMOG market in North America to meet the social and entertainment demands of younger, more mainstream consumers. Nexon’s first MMO game, MapleStory, has already exceeded 3 million registered users in North America since its launch in 2006. As the pioneer of the microtransaction, or Item Selling business model, Nexon has sold millions of virtual items worldwide through MapleStory and other hit titles such as KartRider and BnB: Crazy Arcade. In 2005, Nexon Corporation reported $230 million in revenue, driven primarily from millions of microtransactions.No tag for this post.