Electrolux Design Lab 2007, for its fifth annual competition, invites design students from around the world to present solutions for the home of the future. This year’s task is to come up with ideas for eco-friendly and sustainable household appliances and solutions for 2020.

Electrolux, one of the world’s leaders in innovative cooking and cleaning solutions for the home, once again is encouraging students across the globe to fire up their creative juices and design household appliances for the future.

Electrolux Design Lab 2007

This year’s requirement is that submissions be environmentally-sound, commercially-viable and enable people to better live in harmony with the environment. The goal is to go above and beyond simple energy and water efficiency and suggest ways to foster sustainable behavior and product usage.

“We see this competition as one way Electrolux can involve the creativity of young people and get them to focus on global climate change that will affect us all,” says Hans Stråberg, Electrolux President and CEO.

Over the years thousands of students have participated in Electrolux’s Design Lab global competition that has culminated in a series of international workshops at the finals, which previously have taken place in Budapest, New York, Stockholm and Barcelona. The location for this year’s Design Lab event is Paris.

“Design is at the heart of the Electrolux brand,” says Henrik Otto, Senior Vice President – Global Design. “I’m excited that this year’s competition will bring us some innovative sustainability ideas. We will use the best ideas when developing new products. And who knows? What’s impossible to manufacture today might be possible in 2020.”

The Design Lab 2007 has a First Prize of 5,000 euros and a six-month internship at one of the Electrolux global design centers. An international jury will judge the entries based on intuitive design, innovation, consumer insight, and the ability to promote sustainable development for the future.

Entries must be submitted by August 1, 2007, via the Internet at www.ElectroluxDesignLab.com. A limited number of finalists will be chosen by the end of September. They will be invited to Paris to make a final presentation to the jury in late November, after which the winner will be announced and the prizes awarded.

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