Mountain Dew Game Fuel was created in conjunction with Microsoft’s Xbox 360 exclusive title, Halo 3. Game Fuel has the same Mountain Dew flavor with a blast of citrus cherry and 30% more caffeine for a unique and invigorating taste. Game Fuel is arriving on store shelves today and will be available through November.
Mountain Dew Game Fuel will be supported with a marketing campaign led by a national TV commercial produced by BBDO New York. The TV ad debuts today and features a short clip from Halo 3.