Do you like to see banners on the Internet? No? Till now you was happy with your free ads mobile surfing? Not any more…

DoubleClick today announced the launch of DoubleClick Mobile, a new solution for media companies to extend their digital advertising business to mobile. The solution integrates the operational processes for scheduling, targeting, selecting and delivering ads on mobile web pages with that of existing digital channels. As a result, media companies can now use DoubleClick’s publisher solutions to sell and manage inventory across online display, rich media, video and mobile.

DoubleClick enters the market with a solution that meets mobile-specific needs including:

  • Automatic ad selection matches mobile ads to the screen size and capabilities of each device, ensuring that the ad with the best fit is delivered
  • New mobile ad formats bring combination ads, road blocked ads and jump pages to mobile devices
  • Third party impression tracking provides agencies access to performance data within their own analytics systems
  • Device preview enables viewing ads on virtual handsets before the ad goes live
  • Powerful handset capability targeting to serve ads to devices with specific capabilities
  • “Publishers are starting to see mobile as an exciting revenue growth area as budgets move from experimental to mainstream. Our clients want to take on this opportunity and sell mobile display advertising directly,” said Ari Paparo, DoubleClick’s vice president of rich media and emerging technologies. “As media companies begin to offer integrated digital ad packages to advertisers that include online display, rich media, video and mobile, everyone wins. The launch of DoubleClick Mobile marks an important step in bringing mobile into the mainstream digital advertising ecosystem.”

    No tag for this post.