Lite-On announces the iHOS104, a new low-cost 4X Internal BD-ROM drive that comes standard with CyberLink’s TrueTheater HD software.

Lite-On iHOS104 BD-ROM

Providing users the latest in high-quality movie playback, CyberLink’s TrueTheater HD technology turns standard content into HD-quality images. At a cost significantly under $100, the iHOS104 is an affordable and convenient way for consumers to enhance their movie viewing.

CyberLink’s video up-scaling technology can convert video resolution from 480p to 1080p, making standard-definition content played on HD screens appear to be as detailed and sharp as high-resolution video. TrueTheater HD is the ideal solution for watching standard DVD videos in full-screen sizes on large displays or via projectors.

The iHOS104 also incorporates the latest industry standard Serial ATA interface which provides better performance and compatibility. It reads Blu-ray disc media at 4X maximum, DVD media at 8X maximum and CD media at 32X maximum. The iHOS104 is now available for $69.99 MSRP and an external model is expected to launch later in the year.