Amazon (NASDAQ: AMZN) today announced “Kindle for PC,” the free application that lets readers around the world enjoy Kindle books on their personal computers (PC).

The U.S. Kindle Store currently offers over 360,000 books, including New Releases and 101 of 112 New York Times Bestsellers, which are typically $9.99 or less. The Kindle Store is the only place to find some of the most popular books of today in digital format. Kindle books can now be read on the Kindle, Kindle DX, iPhone, iPod touch, and PC.

Kindle for PC features Amazon’s Whispersync technology that automatically saves and synchronizes bookmarks and last page read across devices. Whether you read Kindle books on a Kindle, Kindle DX, or one of the free Kindle applications, you can always have your reading with you and never lose your place. With Kindle for PC, you can read some on your PC, read some on your Kindle, and always pick up right where you left off. Whispersync helped make the Kindle for iPhone application the most popular books app in the Apple App Store.

Kindle DX photo

With Kindle for PC, readers can take advantage of the following features:

* Purchase, download, and read hundreds of thousands of books available in the Kindle Store
* Access their entire library of previously purchased Kindle books stored on Amazon’s servers for free
* Choose from over 10 different font sizes and adjust words per line
* Add and automatically synchronize bookmarks and last page read
* View notes and highlights marked on Kindle and Kindle DX
* Zoom in and out of text with a pinch of the fingers (Windows 7 users only)
* Turn pages with a finger swipe (available in a future release for Windows 7 users)

Microsoft demonstrated Kindle for PC for the first time ever at the Windows 7 launch event today in New York City. “Customers have told us that they want access to a wider variety of content and an increasingly diverse set of form factors,” said Mike Nash, corporate vice president of Windows Platform Strategy at Microsoft. “With the announcement of Kindle for PC, Amazon is making its massive selection of Kindle books available on the world’s most widely used platform. The new Kindle for PC’s use of Windows 7 features such as Jump Lists and Windows Touch demonstrates how Windows 7 makes new things possible.”

Kindle for PC takes advantage of capabilities in the new Windows 7, including Windows Touch technology. In addition to Windows 7, Kindle for PC will also be compatible with Windows XP and Windows Vista.

Source: Amazon

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